CoolBrands(R) is an annual initiative aiming to identify and pay tribute to the nation’s coolest brands. Packed with beautiful imagery, the CoolBrands publication celebrates these brands, exploring how they have succeeded in reaching the top and the journey that they have taken to get there. Each brand featured has qualified for inclusion based on the collective opinions of the independent and voluntary Expert Council – administered by The Centre for Brand Analysis.
- Hardcover: 100 pages
- ISBN: 978-1-8382519-2-5
- Product dimensions: 28.3 x 2.3 x 27 cm
- Publisher: Academy of Chief Marketers (UK)
- Language: English