Makeup artist. Photographer. Iconoclast. Creative visionary, François Nars, launched NARS Cosmetics in 1994 with 12 iconic lipsticks, inspiring self-expression and imaginative artistry through his rulebreaking philosophy of beauty. NARS’ boundary-pushing approach manifests from the colour palettes and product names to the campaign photographs — continuing to bring high fashion, high style, and forward thinking to beauty. With every product, a provocation: “Don’t hold back. Be bold. It encourages others to do the same,” says François.