Mercedes-Benz is synonymous with style and glamour, yet the guiding principles in the creation of every car remain the same.  Combining tradition with cutting-edge innovation and technology, the iconic car brand brings modern luxury to life, attracting new audiences and making Mercedes-Benz more relevant to more people. Whether it’s building supercars, family cars or autonomous cars, taking the chequered flag in Formula 1®, or supporting fashion events, Mercedes-Benz does everything with energy, integrity, effortless style and passion.