Husband-and-wife team Rimi and Manav Thapar launched LoveRaw in 2013 with a budget of just £600 and an ambition to make plant-based chocolate that tasted even better than traditional chocolate – but with sustainable and ethical ingredients.
The inspiration for the brand came from the challenges that Rimi and Manav encountered while living a vegan lifestyle. LoveRaw was created to provide plant-based products that are so delicious that everyone can enjoy them, whether they are plant-based or not, removing the stigma by proving that vegan food can taste even better than its traditional counterparts.
Along the way, they’ve turned down an offer in Dragons’ Den and stuck to their principles of ‘chocolate first, vegan second’. The strategy has paid dividends – LoveRaw is now the fastest-growing plant-based chocolate brand stocked by major high-street and online retailers. The Love Raw range is available at Tesco, ASDA, Waitrose, Co-op, Whole Foods Market and a number of independents.