Apple ignited the personal computer revolution in the 1970s with Apple II and reinvented the personal computer in the 1980s with the Macintosh. Continuing to lead the industry, Apple has spearheaded the digital media revolution. Apple reinvented the mobile phone with its iPhone and App Store, and remains at the cutting edge of technology, with the recently updated MacBook – the thinnest and lightest to date – available in gold, silver, space grey, or rose gold aluminium finishes.