Official Top 20

Since 2001, we have been canvassing the opinions of experts and consumers to produce an annual barometer of Britain’s coolest brands. The CoolBrands are chosen by the Expert Council and 2,500 members of the British public. Brands do not apply or pay to be considered. The Top 20 for 2016/17 is shown below. See the full results and a detailed explanation of the voting process.

1

Apple
Technology - General

2

Glastonbury
Festivals & Events

3

Netflix
Music & Movie Streaming

6

Instagram
Media - Search, Social & Communications

5

Nike
Sportswear, Swimwear & Equipment

4

Aston Martin
Automotive

7

Spotify
Music & Movie Streaming

8

Adidas
Sportswear, Swimwear & Equipment

9

PlayStation
Technology - Gaming

10

YouTube
Media - Search, Social & Communications

11

Google
Media - Search, Social & Communications

12

Airbnb
Travel - General

13

Alexander McQueen
Fashion - Design

14

Bose
Technology - Audio

15

M.A.C
Toiletries - Cosmetics

16

Sonos
Technology - Audio

17

Harley-Davidson
Motorcycles

18

GoPro
Technology - Cameras & Projectors

19

CHANEL
Fashion - Design

20

Ray-Ban
Fashion - Glasses & Sunglasses