Our independent and voluntary Expert Council, comprising 60 influencers. Brands do not apply or pay to be considered, the selection process is independently administered by The Centre for Brand Analysis and considers thousands of brands from over 50 sectors.
2022/23 CoolBrands Council
2022/23 CoolBrands Council
Our independent and voluntary Expert Council, comprising 60 influencers. Brands do not apply or pay to be considered, the selection process is independently administered by The Centre for Brand Analysis and considers thousands of brands from over 50 sectors.

An enthusiastic curator of people, patterns and stories, her work sits at the intersection of ecology, technology, innovation and art. Adah focuses on changing how we experience the world by asking, “What type of Ancestor do you want to be?”
In 2020, Adah was long-listed as one of the Most Influential Women in UK Technology. In 2019, she was recognised as one of TED Talks Global Emerging Innovators. In 2018, she was recognised as one of the UK’s Top 100 Black and Minority Ethnic (BAME) Leaders in Technology and in early 2022 Adah was announced the Chair of the Centre for Cultural Values Advisory Group.
Rush is Chair of the UK’s Creative Industry Trade and Investment Board and is also the co-founder of LOCA, a digital platform and global community that allows brands and talent to connect and collaborate more efficiently.
Rush is a member of the Conde Nast College Advisory Council and is also Chair of the Advisory Board of Everywoman.
Farrah also sits on the board of The National Theatre and has advised government on social mobility in her capacity as a board member of The Social Mobility Commission. For her work in the creative industries and social mobility, Farrah was recently made a fellow of Kings College London.
She has been cited as one of only 36 BAME leaders in The Guardian & Operation Black Votes UK’s 1000 Most Powerful list and recognised as one of the capital’s most powerful change makers in media in The Evening Standard’s Progress 1000.
She is the host and producer of the award-winning podcast, The Travel Diaries, which is one of the UK’s most listened to podcasts with guests ranging from Stanley Tucci to Sir Ranulph Fiennes, and Michael Palin to Jo Malone.
She is a travel expert for major broadcast outlets and brands; the Contributing Editor of Country & Town House Magazine and luxury travel guide Luxury Explorer, as well as a writer for the national papers.
Holly previously reported and produced for Reuters, Getty, ITV’s Lorraine, Associated Press, the BBC, and Snapchat. She was also the Entertainment Producer and Reporter for ITV’s Good Morning Britain.
Through his own consultancy, Joe has opened bars in Istanbul (where he lived for 18 months), Moscow, Stockholm, Geneva, Munich and London where he caught the eye of GREY GOOSE with his Greenhouse Bar concept – a working bar with living plants that could deliver the ultimate in freshness and sustainability.
His bespoke cocktail creations have been featured at the Oscars and the official Vanity Fair Oscar Party, the Toronto International Film Festival, Cannes International Film Festival, Sundance International Film Festival, and BAFTAs. He has worked extensively with the Soho House Group around the world training and leading online members events. He has worked alongside world-famous chefs, including Alain Ducasse, Jamie Oliver, Gordon Ramsay, Hélène Darroze, Nobu Matsuhisa, Gordon Ramsay, Ludo Lefevre and famed restaurant elBulli, to create truly memorable and unique flavour combinations. Most recently, Joe was responsible for the official cocktails for the 2022 Grammy Awards.
Hillier has worked on many creative collaborations, including of course, Luella Bartley with whom she runs the cool luxury label, Hillier Bartley.
Her passionate and visceral reaction to ideas means simple gestures become elevated, eventually turning into iconic shapes and products; the paperclip earring, her infamous Bunny Bag.
Mary worked on some of the most iconic magazine covers on some of the most supermodels Christy Turlington, Linda Evangelista, Stephanie Seymour and Cindy Crawford.
A defining moment in Mary’s career came when Liz Tilberis introduced her to Diana, Princess of Wales. Mary helped to re-define her image and worked on some of the most iconic photo shoots with her.
Mary has continued to be the 'must-have' make-up artist for celebrities and she continues to travel the world for clients such as Amanda Seyfried, Cate Blanchett, Elizabeth Debbicki, Jennifer Lawrence, Jessica Chastain and Lily James.
Natasha’s other TV credits include Sky’s INTERGALACTIC; STRIKE, with Tom Burke; RTÉ’s REBELLION; TEMPLE, with Mark Strong; period drama RESISTANCE; BBC’s SHERLOCK, with Benedict Cumberbatch; JEKYLL AND HYDE, with Tom Bateman and Donald Sumpter; THE LAST PANTHERS, with John Hurt and Samantha Morton; ITV’s GRANTCHESTER; E4’s MISFITS; and BBC’s LIP SERVICE, with Emun Elliott.
Her film credits include John Hardwick’s SVENGALI, with Martin Freeman, and FILTH, with James McAvoy.
Most recently we saw Natasha reprising the role of Lizzie Stark in the eagerly anticipated final season of PEAKY BLINDERS.
We can next look forward to seeing Natasha in the second season of Amazon’s THE WHEEL OF TIME and independent film TYGER written by Dylan Edwards.
Paul works with brands and agencies (PwC, Coca-Cola, Coutts, O2, P&G, Omnicom Group) around the world to help them understand and implement what's coming today to build more resilient businesses tomorrow. He is a trusted source for the likes of the Financial Times, Wall Street Journal, CNN, BBC and Fast Company. Paul also wrote 'Disruptive Technologies', and regularly contributes to outlets such as Forbes and Cool Hunting and OnOffice.
A consultant to brands from Rolex to Red Bull, and a mentor to many entrepreneurs and innovators around the world. Sam is also an in-demand Keynote Speaker, facilitator, host and MC (but not the rapping kind, sadly)
Outside of his Sky work Simon co-founded the production company Sylver Entertainment in 2020. Focussing on feature documentaries Sylver has two high profile releases in 2022. 'McEnroe’ is the biopic of tennis icon John McEnroe that launches at the Tribeca film festival in June. ‘The Greatest Game’ remembers England’s stirring 2019 cricket world cup final victory and is the inside story from the players that made it happen. Sylver also produces high end commercial content and has worked with some of the biggest brands in the world including Mercedes F1 team.
Prior to joining Capital Sian had her own show on Heart where she hosted guests including P!nk, Chris Pratt and Sam Smith, and events like Ed Sheeran’s secret live concert to the Regent Street Christmas light’s switch-on.
Sian was a weather presenter for Channel 6, where her creative comedy forecasts went viral, racking up 10 million views.
H+ creates compelling, culturally important work that cuts through the noise, for brands including: the British Museum, Selfridges, Sony, Mercedes-Benz, Red Bull, Swarovski, Soho House, London Borough of Culture and Nike.
A self-professed “pot head”, Henry now works as a ceramicist and homeware designer under his company, Henry Holland Studio. An expert in licensing and collaborations, he oversees prestigious brand extension partnerships across the categories from Fashion to Sportswear and Home.
Henry has collaborated on many commercial partnerships for the likes of Magnum, Visa, Cadburys, Walkers, and St Germain.
Henry can be heard on multiple podcasts and has fronted his own no.1 charting What Were You Thinking? which saw him interviewing celebrities from Alexa Chung to Beth Ditto about their most-loved looks that have inspired their lives and careers. Henry has also presented and appeared on various TV Shows including Channel 4’s Frock Me and The Changing Room. He was also a judge on the Rihanna produced Styled to Rock for Sky Living.

She won a Time Out Award for her first play, Come Out Eli, and was selected as one of Screen International's Stars of Tomorrow following her television drama A Man in a Box (Channel 4).
Her work since then has included The Girlfriend Experience (Royal Court /Young Vic) and Little Revolution (Almeida). In 2011 her innovative musical London Road (National Theatre Cottesloe /Olivier) won Best Musical at the Critics' Circle Awards. She later adapted it into a screenplay (BBC Films /Cuba Pictures) released in 2015.
Waiting for God (BFI, SUMS), a short which she also directed, premiered at the London Film Festival 2021. Most recently her play Our Generation opened at the National Theatre before moving to Chichester Festival Theatre.
Hackney, London born, he was influenced by reggae, calypso, pop and his first love soul.
In the mid-1990’s he joined pirate radio station London Underground and met two guys that would go on to be huge influences on his DJ career.
Timmi Magic, Mikee B and Spoony joined up to become the Dreem Teem and with the genre ‘UK Garage’ took the country by storm. Spoony and the guys went on to have radio shows on Kiss FM, Galaxy FM and in Jan 2000 joined BBC Radio 1.
The next few years would see the ‘Teem’ appear in the national charts and in club-land all over the world. In the UK he was weekly resident for ‘Twice as Nice’ and has played at all the big festivals including Glastonbury, Reading and Leeds and The Southport Weekender.
Spoony’s other love is football. In 2003 he joined BBC Radio 5 Live to host ‘606’, a weekly phone in show. He has also appeared on Strictly Come Dancing, The Weakest link and won an edition of Celebrity Mastermind.
His broadcasting experience and football knowledge saw him signed up The Premier League for their own channel. He is currently presenting two shows on the network and has been since 2014.
Lockdown saw Spoony take to the digital airwaves hosting ‘Spoony’s House’ streams from his home playing all the music and genres he loves across 2 weekly shows. The ‘Brunch’ on Sunday now has a cult following. He his very active on social media. 100k on Instagram, 32k+ Facebook, 45K Twitter, 7k Twitch.
and strategic expertise which has enable fast innovation in unmet need areas. Her belief; there are unnecessary eggs in our food chain that cause cruelty to chickens and puts pressure on the planet. Her mission; to create delicious opportunities for people to make positive change in everyday moments.
In June 2019 OGGS® launched the UK’s first Vegan Bakery range into UK Supermarkets, since then gaining listings in five of the six top Grocers. In 2020 they launched UK’s first Liquid Egg Alternative – OGGS Aquafaba and in 2022 launched Scrambled OGGS – a chickpea-protein based egg alternative for scrambling and cooking. Hannah’s passion is purpose driven profit, providing solutions to the world that offer longer term sustainability with little compromise as Hannah believes it's the only way we can create change, quickly.
In 2011 Obrist received the CCS Bard Award for Curatorial Excellence, and in 2015 he was awarded the International Folkwang Prize, and most recently he was honoured by the Appraisers Association of America with the 2018 Award for Excellence in the Arts.
Since then, James has completed many expeditions including leading a team to the South Pole. In 2007 James joined forces with his father to co-found Jatomi fitness. After 4 years in Eastern Europe, James moved to Malaysia to grow the business as CEO of Asia.
In 2015, alongside his business partner Giled Dean, James went on to found 1Rebel which now has clubs in the UK, Middle East and Australia.
With his critical engagement with art history and philosophy, Julianknxx uses his personal history as a prism through which to deconstruct dominant perspectives on African art, ideas, history and culture. Rich with symbolism and complex layering his work conveys our continuing and necessary task of defining and redefining ourselves through the simultaneous rejection of extrinsic labels and repositioning of ourselves within new collective narratives. Through project Julianknxx & Friends, Julianknxx catalogues a living archive of African diaspora experience, creating a collaborative space for artists to communicate whilst navigating a multiplicity of cultural identities, sense of belonging and creative expressions.
‘introducing high fashion into resortwear’ and her swimwear is described by Vogue as ‘The Ferraris of the bikini world.’
Having been established for over 2 decades, her insightful know-how and discerning use of superior fabrics demonstrates the skill and time that it has taken to really become a master and pioneer in her industry. Today the brand is sold in 56 countries globally and distributed in over 600 outlets including boutiques, resorts and luxury online retailers as well has her two London based boutiques and worldwide ecommerce.
Melissa has been fortunate enough to receive many accolades over her career from ‘Retailer of the Year’ for three consecutive years and the ‘Founders Award’ for her pioneering work developing the first designer mastectomy swimwear line for breast cancer charity Future Dreams. Most notably however, Melissa received her MBE from Her Majesty the Queen for services to the international swimwear industry and continued philanthropic ventures, a recent milestone in her career.
As well as many philanthropic ventures Melissa has also contributed to educational establishments such as speaking to the Harvard Alumni in NYC and Conde Nast College in London who are all keen learn from her entrepreneurial journey.
Melissa Odabash has navigated over 20 years in business and has not only changed the retail landscape of the resortwear world but essentially established the luxury resortwear market.
He is an industry pacesetter who continues to push creative boundaries. He is the resident Hair Stylist on TV Series 10 Years Younger and is of course celebrity stylist of choice to a host of leading names from the Spice Girls to Bjork. Collaborations range from Zaha Hadid to Tim Walker.
No one is as passionate about hair as John Vial.
Leyla has an Astrophysics BSc from University College London and a mixed-heritage Cypriot and Mauritian background. Having been brought up with exceptional cooking and appreciating the huge range of flavours available in the culinary world, she travels to eat and spent 2015 on one big trip, eating her way around the globe. She drew on her catalogue of culinary experiences to co-create Lonely Planet’s book: The Ultimate Eatlist, The World’s Top 500 Food Experiences.
Leyla’s interests and expertise lie in food, travel and celebrating the beauty and diversity of the natural world in the UK and beyond, including gardening, sustainability, permaculture, farming and food production, food preservation and food traditions.
MrJWW gained traction in the automotive world through his production of unique and compelling content, sharing an exclusive insight into the incredible world of luxury supercars and the aspirational lifestyle that comes with them.
James is a content creator who crafts videos for his own channels and works closely with the largest brands in the industry to innovate fresh content for their platforms.
He now presents across various channels, ranging from Formula E live TV races to product launches and car adverts. Spanning racing, driving and the lifestyle which embodies them both, the JWW brand attracts a passionate audience from more than 120 countries and is lauded for its entertainment and editorial quality.
Founded in 2015 by Nachson and his brother Arieh Mimran, to.org is a venture fund, foundation, and collection of creative endeavours, all focused on accelerating Earth’s most vital ventures.
With a passion for nature and humanity stemming from a childhood spent in West Africa and Europe, Nachson leverages his network to address Earth’s most pressing challenges and ensure the future health of people and planet.
She represented Rose Bruford at the 2017 Sam Wanamaker Festival, playing Vittoria in The White Devil.
Nenda’s theatre credits include THE BORROWERS at the Watermill Theatre, ROMEO AND JULIET at the Orange Tree Theatre, JERUSALEM at the Watermill Theatre, WHITE TEETH at the Kiln Theatre, and DEATH OF A SALESMAN at the Young Vic Theatre and the West End.
Nenda’s song ‘Mixed Feelings’ climbed to number one of the Austrian FM4 charts.
She can now be seen as one of the leads in the exciting Sky Original series THE RISING.
Through RANKIN Creative, he is best known for work that is on the cultural cusp and leading future trends: producing rule-breaking campaigns for brands such as Unilever, L’Oreal and Samsonite; creating wide reaching projects for charities including Women’s Aid and Macmillan; and shooting music videos for the likes of Miley Cyrus, Rita Ora and Kelis.
Rankin's photography portfolio ranges from portraiture to documentary. He has shot The Rolling Stones, David Bowie, Kate Moss, Kendall Jenner and The Queen to name only a few.
Rankin lives in London.
Now 10 years old, Mrs. O Around the World has evolved into a leading luxury travel and lifestyle blog, renowned for sharing stunning destinations, tips and tricks, and insights into the best places to eat, drink, shop, and everything in between.
Originally from Portugal, Ana is based in the UK and has a degree in Business Studies and an MBA from Henley Business School and runs her boutique marketing consultancy firm, following a corporate career B2B marketing.
Mrs. O Around the World is ranked third in USA Today’s list of luxury travel blogs, and is included in Vuelio’s (formerly Cision) top 10 UK blogs and in its list of top 10 luxury travel blogs.
In 2019, Brenock starred as the leading role ‘Conor’ in the new musical adaptation of hit film Sing Street, which opened at the New York Theatre Workshop.
Competing in a male dominated sport, Catie now works closely with organisations to even out gender ratios in workplaces and encourage the next generation to challenge gender stereotypes.
Catie has presented several TV shows, including Catie’s Amazing Machines on CBeebies, as well as How to be Epic on CBBC and Secrets of the Supercars for Dave on UKTV.
Catie also participates in the series Extreme E, where competitors use electric SUVs to race in remote parts of the world. All racing locations maintain a ‘legacy programme’, which is chosen by scientists, to make a positive contribution towards the impacts of climate change relating to that area.
Prior to this, during a fifteen-year career in the music industry, Dominic worked with the likes of Daft Punk and Ice T, as he created events all over the world from Ibiza to Miami.
In March 2020 when London went into its first lockdown, Dominic set up A Plate For London, which would go on to feed 35,000 people in need that year.
In August 2020 he launched the Tramshed Project, a pop-up coworking, dining and cultural hub that The Telegraph referred to as “the future of dining.”
Key collaborations include Equality Now, David Bowie and Frida Khalo. In 2019, Harriet was an expert craft judge on Channel 4’s The Fantastical Factory of Curious Craft, has co-authored two books and in 2013, she was awarded an MBE for services to the fashion industry.
Her second, Nell Gwynn, transferred from the Globe to the West End starring Gemma Arterton, and won the Olivier for Best New Comedy. She is currently writing the screenplay for Working Title.
Her first short, the comedy Leading Lady Parts (starring Felicity Jones, Florence Pugh, Emilia Clarke, Tom Hiddleston and Gemma Chan) became a viral hit with over 25 million views.
Her debut feature film, Summerland (starring Gemma Arterton and Gugu Mbatha-Raw) was released in 2020 by Lionsgate, Embankment & BFI.
She has since shot two episodes of Ten Percent for BRON/Headline. As a writer, her latest projects include Jo Baker’s novel Longbourn for Studio Canal (to be directed by Sharon Maguire), Persuasion for Fox Searchlight and she is creating a major new TV series for Left Bank. She also wrote the screenplay for the Horrible Histories Movie starring Emilia Jones.
She is a regular presenter on ITV’s This Morning show and designed and created the edible animated characters for Channel 4’s Great British Bake Off for their TV, social and print media advertising campaigns.
In 2019 Lauryn starred in VILLAIN, with Craig Fairbrass and Taz Skylar, which was her second collaboration with director Philip Barantini following her role in his short film BOILING POINT.
Lauryn went on to star in the critically acclaimed feature-length version of the same name, alongside Stephen Graham, for which she was nominated Breakthrough Performance at the 2021 BIFA Awards.
The feature-length version of Boiling Point had its UK premiere at the 2021 London Film Festival and has since been nominated for 11 BIFAs and 4 BAFTAs.
Lauryn has several very exciting projects on the horizon, including Netflix series THE LAST BUS, ITV2’s hot teen drama TELL ME EVERYTHING where we can see her as one of the leads. This will be ITV2’s first original drama commission in ten years, from the same commissioners as Skins and Misfits.
We can also soon see her in the upcoming film version of LUTHER for Netflix.
Excitingly, Lauryn was recently announced to star in Philip Barantini’s new thriller ACCUSED opposite Chaneil Kular (Sex Education).
From 2012-2018 she was she was co-founder and managing director of The New Craftsmen, a business which curates, commissions and sells unique contemporary objects rooted in craftsmanship and narrative made by makers from across the British Isles. She is a regular spokesperson and commentator on craft in the media.
Nicola founded Argent Design in 1997 and since her first year of trading quickly gained a solid client-base of private individuals of both UK and international reputable standing.
Acclaimed projects include TEMPLE OF AGAPE, Southbank, 2014, DESIGNER MAKE USER permanent exhibition Design Museum London, 2016, POWER bridge, a permanent installation at Battersea Power Station, 2017, Sheffield Children’s hospital bedrooms, 2017, LOVE AT FIRST SIGHT, a pavilion installation in Aberdeen, 2019,
and MAKE HAPPY THOSE WHO ARE NEAR, structural installation in Hong Kong, 2019, ATOLL permanent installation, Broadgate, London 2019, NAVES CAFE, Matadero, Madrid 2020, TOGETHER, Freemantle, Australia, 2020, NEW NOW, Paris 2020, ENDLESS RIBBON, Coventry 2021, FLOCK OF SEAGULLS BAG OF STOLEN CHIPS, Folkestone Triennial 2021, TEMPLE OF CURIOSITY, AfrikaBurn 2022, JOY PAVILION, Sheffield Children’s Hospital 2022
Morag was made a ‘Royal Designer for Industry’ RDI RSA. Honorary Fellow, Royal Institute of British Architects. Honorary Fellow, University Arts London (UAL CSM).
Honorary Doctorate, Gloucester University, UK. Honorary Professorship, University for the Creative Arts (UCA). Honorary Fellow, Arts University Bournemouth (AUB).
After graduating from University, Roger started Boxfresh, the original British Streetwear brand in 1989. He grew the Boxfresh brand from a market stall, to an international brand selling in over 12 different countries.
In 2005, Roger sold Boxfresh to Pentland Brands and formed his own brand consultancy, Brands Incorporated, specialising in the development, financing and licensing of UK fashion brands. Five years later, Roger transformed a patch of wasteland to create the world’s first pop-up dining and shopping destination in the heart of London’s Shoreditch.
The next iteration of BOXPARK launched in Croydon in 2015 – slightly different to the original site, BOXPARK Croydon has the look and feel of a modern food hall with an innovative structure and outdoor seating space. Finally, inspired by its Croydon sibling but with a twist, BOXPARK Wembley launched in December 2018 – becoming a new Fanzone for Wembley Stadium and Arena visitors, and the first BOXPARK site to offer leisure activities with its unique ‘PlayBox’ zone.
Roger is a creative entrepreneur. He believes that all brands should be special and identifies those special brands/projects and adds values to them. He is passionate about independent brands, the future of retail, and thinking outside the Box!
With over 100 points of sale worldwide, including the Stephen Webster flagship Mount Street salon, the brand continues to thrive under its Founder and Creative Director, Stephen Webster, and the introduction of Stephen’s daughter, Amy Webster.
Theo is now Executive Chef and award-winning author with 7 published cookbooks and counting. Two of Theo’s books won the Gourmand World Cookbook awards and have been translated into multiple languages. Theo is regularly in the press and media including radio and TV (BBC Morning Live, ITV This Morning, Food Network) and is resident TV chef on Channel 4’s Steph’s Packed Lunch.
Theo was coined as the ‘UK’s Home Economist’ by the press after hosting 36 live Cookalong’s with his children to thousands of families around the world during the first lockdown.
Theo is co-founder of FiveDinners.com – an online meal planning and shopping platform.
Since his graduation from Brighton University in 2001 he has investigated possibilities with collage, printmaking, perspex and play-doh alongside his ongoing quest to discover new digital techniques meaning his work is constantly evolving.
His Illustrations and typography have been commissioned by clients such as BBH, AKQA, Nike, Virgin, Neiman Marcus, MTV, NYC&GO, AIGA, The Oscars, The New Yorker, Wallpaper Magazine, Sony BMG, Warner Music, Wired and the New York Times.
In the past he's exhibited his work at BBH London, Team One LA and Karl Lagerfeld in London, while in 2019 he’s had three exhibitions in Korea, including one at Kumho Museum of Art.
His unique sound of both drill musicality & melodies is set to take the industry into a new ear space. Discovered by legendary photographer Nick Knight 8 years ago, the two creatives continue to push Tino’s Films out of the boundaries of new technology, whether it is fashion or music.
#Freedababes
An honorary fellow of the Royal Institute of British Architects (RIBA) for his contribution to architecture. LionHeart is the first Poet in Residence at the prestigious Saatchi Gallery, and various architecture practises globally in Oslo, America and Japan.
He has been commissioned by brands including Netflix, IWC Schaffhausen, Bentley, Warner Music Group, Lloyds of London, the BBC, the British Library and more.